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Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. A strategic business unit is a subsidiary within a firm, which participates within a given market/industry. The SBU would embrace the corporate strategy, and attune it to its own particular industry. For instance, an SBU may partake in the sports goods industry. In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer. Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people. Besides, customers some definitio